Immersed in the magical world of Candyland, on the occasion of the 10th year of activity, PressUP, the excellence of online printing services, presented the new corporate strategy with a European scope. But let’s go in order, starting to explain this sudden passion for confectionery and cupcakes: “We wanted to communicate the change taking place and we chose to do it with a disruptive campaign, which surely stands out“, says Vincenzo Cirimele – CEO and founder of PressUP. Against the backdrop of a dreamlike landscape, with glazed hills and flying candies, the claim calls for “Not accepting prints from strangers“, but to make the right choice by focusing on the value of service, quality and advice. “In these ten years the web-to-print market has become a crowded place, with players who often focus on the prices and nomadic customers who only look at those”. A process that is certainly not virtuous, which tends to minimize margins.
PressUP, a B2B tech company that looks to the future, proposes a new model dedicated to enhancing the printing market, starting from the assumption that printing is not in decline, as one might think, but represents a business with great potential, with an estimated value of 900 billion dollars (source: Smithers Pira, Statista, IFPI). “An opportunity that we are ready to seize by focusing on a platform model“, explicits Cirimele. A concept that can be explained through examples of realities with which we interact daily. “While on the one hand the Pipeline creates value linearly, centralizing assets, production and staff, as a hotel chain can do with buildings and staff on all continents, on the other the Platform orchestrates the interactions between external producers and consumers, as Airbnb does, which today has zero properties in the world”, explains Cirimele. Two models that could respectively be compared to the world of traditionally managed print, with traits of craftsmanship, and to platforms that offer online services, such as PressUP.
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